Projects

A collection of my work in product leadership, AI implementation, and data-driven solutions. Each project includes context, approach, and measurable outcomes.

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Customer.io Dashboard Redesign

Increased user engagement by 42% through a complete redesign of the analytics dashboard

Product Strategy
UX Design
Analytics
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AI Data Quality Framework

Developed a framework that reduced data errors by 87% and improved model accuracy

AI
Data Quality
Machine Learning
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Audience Segmentation Tool

Created a tool that increased campaign conversion rates by 35% through precise targeting

Martech
Segmentation
Analytics
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Product Metrics Framework

Built a metrics framework that aligned team efforts and increased product success rate by 28%

Product Strategy
Metrics
Team Alignment
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Customer Journey Mapping Tool

Designed a tool that improved customer retention by 18% through better journey understanding

UX Research
Customer Experience
Retention
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Snowflake Data Integration

Led the integration that reduced data processing time by 65% and improved data accessibility

Snowflake
Data Engineering
Integration
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