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Audience Segmentation
Martech
Segmentation
Analytics
Role
Product Lead
Timeline
January - June 2024
Problem
Marketing campaigns were using broad audience targeting, resulting in low conversion rates and inefficient ad spend.
Approach
I designed and built a tool that leveraged customer data to create highly specific audience segments based on behavior, preferences, and engagement patterns.
Outcome
The segmentation tool increased campaign conversion rates by 35% while reducing ad spend by 22%, significantly improving marketing ROI.
Screenshots & Visuals
Key Technologies
- Martech
- Segmentation
- Analytics
Next Steps
This project continues to evolve. Future plans include expanding the feature set, improving performance, and integrating with additional platforms.