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Audience Segmentation

Martech
Segmentation
Analytics

Role

Product Lead

Timeline

January - June 2024

Audience Segmentation

Problem

Marketing campaigns were using broad audience targeting, resulting in low conversion rates and inefficient ad spend.

Approach

I designed and built a tool that leveraged customer data to create highly specific audience segments based on behavior, preferences, and engagement patterns.

Outcome

The segmentation tool increased campaign conversion rates by 35% while reducing ad spend by 22%, significantly improving marketing ROI.

Screenshots & Visuals

Audience Segmentation screenshot 1
Audience Segmentation screenshot 2

Key Technologies

  • Martech
  • Segmentation
  • Analytics

Next Steps

This project continues to evolve. Future plans include expanding the feature set, improving performance, and integrating with additional platforms.